Ancient volcano
Itō is one of those hidden gems in Japan that feels both chill and kinda boujee. Built on an ancient volcano, the whole town is packed with natural hot springs—you can soak in an outdoor onsen surrounded by trees like you're in a spa commercial.
Total luxury vibes without the crazy price tag. The town has old-school charm, but the ryokans and bathhouses are giving full relaxation mode. Plus, the seafood here? Some of the yummiest you’ll ever try—fresh grilled fish, sushi, and melt-in-your-mouth snacks everywhere. If you’re into hot water, pretty views, and good eats, Itō is a win!